Founded in 2026 by Rotten Tomatoes-approved Film & Television critic Matthew Simpson, Northern Reel is a site dedicated to the cinema and television of Canada. Every year in Canada, many films are produced, but the refrain from film lovers and cinema goers is that they are hard to find. Born of that, and the fact that Canada makes great movies, Northern Reel exists to help boost the visibility of our great country’s artistic output.
Who We Are
Matthew Simpson
Founder, Publisher, Lead Critic
Matthew Simpson is a Rotten Tomatoes-approved film & television critic hailing from British Columbia. Born in the Gulf Islands, he now makes Vancouver his home.
His favourite Canadian films include The Red Violin, Brother, Last Night, and Incendies
Simon is a writer from England who now lives in Vancouver, BC. His film and game writing can be found at Eurogamer, Unwinnable and Awesome Friday, and he is also co-host of the Awesome Friday Podcast.
Northern Reel is headquartered in Vancouver, British Columbia, which exists on the traditional, ancestral, and unceded territory of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Nations.
Northern Reel also has contributors across Canada. We acknowledge the treaty lands and traditional territories of Indigenous nations across the country, and that the relationship between these Indigenous nations and their lands has existed since time immemorial and is ongoing.